Ratings & Reviews

Using Ratings and Reviews

The Apple Online Store presents ratings and reviews of products written by actual customers. You can glance across the product categories and sort them by their customer star rating or you can dig into each set of products and read the customer review about what works well and what doesn't. As you read individual reviews, you'll be able to vote on whether or not you found it useful. We use these votes to improve the results for subsequent users.

Write Your Own Review

As a customer of the Apple Online Store, we’d like to invite you to share your opinion. From any product details page click the "Write a review" button. There are a few guiding principles to keep in mind when you're writing a product review:

• Explain why you like or dislike the product, focusing your comments on the product's features and functionality and your own experience using the product.
• Limit your review to 300 words or less.
• Avoid single-word reviews, bad language, contact information (email addresses, phone numbers, etc.), URLs, time-sensitive material or alternative ordering information.
• Avoid comments about non-product related issues such as service and support, resellers, shipping, sales policies, other Apple partners or Apple topics not directly related to the product's features or functionality.

While we reserve the right to delete a review that isn't on point or that uses inappropriate language, the content of product reviews — even those written about our own products — will not be edited for content before publishing.

Click here to get additional information about writing reviews.

Return to top

Enabling Cookies

A cookie is a small file created by a website to store information. When you visit the Apple Online Store, the site asks your Internet browser to put cookies on your computer. Cookies are a safe way to personalize your Apple Online Store shopping experience.

Cookies can store information that identifies you, such as your name and email address. A website only has access to the information that you provide. For example, our site cannot determine your email address unless you provide it. Apple securely stores this and other important personal information, and adheres to strict privacy policies. Information regarding your personal information can be viewed at apple.com/legal/privacy. Apple cannot gain access to other information on your computer.

Apple recommends that you enable cookies in your browser to allow you to add items to your cart and complete the online checkout process. You can change your cookies preferences so that your browser doesn’t accept cookies or accepts them only from limited sources. If you’d like to place an order with the Apple Online Store without enabling cookies, please call the Apple Store Telesales Team at 1-800-MY-APPLE (1-800-692-7753).

How to enable cookies in your browser

Review the following basic instructions to enable cookies. If your browser is not listed below, refer to the Help section of your browser for more information.

In Safari:

1. In the Safari drop-down menu, choose Preferences.
2. Click the Security button.
3. In the Accept cookies section, select the ‘Always’ or ‘Only from sites you navigate to’ radio button.

In Mozilla Firefox:

1. In the Firefox drop-down menu, choose Preferences.
2. Click the Privacy tab.
3. Select the ‘Accept cookies from sites’ checkbox.

In Internet Explorer 6.x or 7.x:

1. In the Tools drop-down menu, choose Internet Options.
2. Click the Privacy tab.
3. Click the Default button.
4. Click the OK button.

Return to top

Saving Items and Carts for Later

The Apple Online Store makes it easy to keep thousands of products at your fingertips. Find something that interests you? Simply add it to your Saved Items.

Almost ready to place an order? Just build a cart with the items you’d like to purchase, and save it for later. You can even share your Saved Cart with a friend or colleague via email.

Save a product to your Saved Items list

To keep track of products you are interested in purchasing later, save them to your Saved Items.

For many of our products, you can save an item while viewing the product details. Simply click the “Save” button with the folder icon.

You can also save an item after adding it to your cart, by clicking the “Add to Cart” button. In the “Items in Your Order” section of the “Cart” page, click the "Move to saved items" link.

To view or edit your Saved Items list, in the “Account” drop-down menu at the top of the Apple Online Store, click the “Saved Items” link.

Sign in to save a cart

You’ll need to sign in with your Apple ID and password to save items or carts for later. Your Apple ID allows us to connect you with your saved items or carts when you return to the store. You won't need to enter billing or credit card information until you are ready to buy.

If you have questions about your Apple ID, please visit the Your Account section of online Help. If you do not have an Apple ID, you can create an Account in a few easy steps.

Save a cart for later

If you are almost ready to order, you can build a cart and save it for later. You can save as many carts as you like, and can share them via email with a friend or colleague.

First, build your cart:

1. While viewing an item on the Apple Online Store, add it to your cart by clicking the “Add to Cart” button.


2. You can also move items from your Saved Items list to your cart. Simply view your Saved Items list and click the “Add to Cart” button for the items you’re interested in purchasing.

To save your cart for later:

1. While on the “Cart” page, in the “Cart Summary” section, click the “Save” button with the plus sign.


2. Next, sign in with your Apple ID and password, and your cart will display on your Saved Carts list.

Your Saved Cart will be automatically associated with a unique Cart ID Number, beginning with “SC” (e.g., SC123456). You can also edit the name of your Saved Cart (e.g., “Mother’s Day”), change the quantity of an item, remove an item, calculate estimated taxes and shipping, view estimated ‘Ships’ and ‘Delivers’ information, and more.

Access your saved carts

To access your Saved Carts list, in the “Account” drop-down menu, click the “Saved Carts” link. From here, you can:

• Email a Saved Cart: Click on the cart’s name. Then, click the "Email" button on the right. In the “Email My Cart” pop-up window, enter the email address(es) of the recipient(s) and include a short message. When you are ready to email the cart, click the “Send” button.


• Delete a Saved Cart: Find the cart you would like to delete, and click the blue "Delete Saved Cart" link under the Cart ID Number.


• Purchase a Saved Cart: Ready to purchase? Click on the cart’s name, and click the "Add All to Cart" button. In the “Cart Summary” section, click the “Check Out Now” button.

Return to top

Checking Out

Need help placing your order on the Apple Online Store? Follow these steps to purchase items you’ve put in your cart.

Return to top

Find an Apple Retail or Reseller Store

Apple's products are sold through authorized resellers and our own Apple Stores. Find an Apple Authorized Reseller or an Apple Retail Store near you.

Apple Retail Stores

Come experience the digital lifestyle on a Mac at an Apple Retail Store location near you. You’ll find an inviting atmosphere and plenty of staff on hand to answer your questions.

Apple Resellers

Thousands of Apple Authorized Resellers can help you discover the Mac that’s right for you.

Return to top